MR PORTER

A fully integrated campaign to relaunch the Mr Porter shoes shopping category

Client
Mr Porter

Completed
September 2015

Timeframe
2 Months

Website
MrPorter.com

THE WORLDS GREATEST SHOES

As one of the worlds leading online fashion retailers, Mr Porter stocks over 120 footwear brands. in 2015 they relaunched the shoe category as the best destination for ‘The World's Greatest Shoes’ for the recreational buyer and sneakerheads alike.


Notable Media Coverage
Business of Fashion


Notable Media Coverage
Esquire Magazine


Notable Media Coverage
Gentleman’s Quarterly

Project overview

 

 

Positioning itself as the best destination for mens footwear online, Mr Porter relaunched the shoe category in 2015, with a full through the line marketing campaign. I worked on a range of deliverables including, landing pages, photoshoots, display adverts, a digital film and an events space.

 
 
 
 
 

Tapping into the vast social media following of MR PORTER launched a series of competitions to drive fan engagement via the hashtag #shoegame.

 
 

Promotional video