Design
Art Direction
Strategy

Binance - Senior Graphic Designer

2022 – Current

As a Senior Graphic Designer at Binance, I am the acting design lead for Europe, working closely with the Central Marketing function to create global creative campaigns and Managing the EU and LATAM design team output. Recently I led the creative lead on the 6-Year Anniversary celebrations which featured 7 in person events, online webinars and an extensive marketing campaign.

Aviva - Digital/Campaign Marketing Designer

2017 – 2022

As Lead Designer in the performance marketing team, I was responsible for the creation and oversight of design for all social media, display, direct mail, email and brand campaigns. In 2021 I took a lead role in the branding and UX design for a new business function, working closely with a team of developers to bring the visuals to life on our digital platforms.

Mr Porter - Digital Designer

2015 – 2017

I was responsible for the UX and revisualisation of the digital online magazine ‘The Daily’, as well as designing editorial content day-to-day for ‘The Journal’. I art directed many photoshoots and marketing campaigns, managing everything from concept creation, moodboarding, model/photographer selection and creative exeucution - directing shoots on location.

Sunspel - Graphic Designer

2013 – 2015

As primary Designer, I created marketing campaigns and assets for e-commerce, print and the physical retail stores. I was responsible for the design and optimisation of all customer touchpoints across the business, including the website, social media and performance marketing channels, such as email, display and paid ads.